Parallel universes and disciplinary space: the bifurcation of managerialism and social science in marketing studies

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Original language	English
Pages (from-to)	643-659
Journal	Journal of Marketing Management
Volume	25
Issue number	7-8
DOIs	https://doi.org/10.1362/026725709X471541
Publication status	Published - 2009

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title = "Parallel universes and disciplinary space: the bifurcation of managerialism and social science in marketing studies",

author = "Chris Hackley",

year = "2009",

doi = "10.1362/026725709X471541",

language = "English",

volume = "25",

pages = "643--659",

journal = "Journal of Marketing Management",

issn = "0267-257X",

publisher = "Taylor and Francis Ltd.",

number = "7-8",

}

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AU - Hackley, Chris

PY - 2009

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DO - 10.1362/026725709X471541

M3 - Article

SN - 0267-257X

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EP - 659

JO - Journal of Marketing Management

JF - Journal of Marketing Management

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