Opinion Leaders as a Segment for Marketing Communications

I.M. Chaney

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	302-308
Journal	Marketing Intelligence and Planning
Volume	19
Issue number	5
Publication status	Published - 2001

Cite this

@article{b8a07f1e3e58440a928af3a96b42c078,

title = "Opinion Leaders as a Segment for Marketing Communications",

author = "I.M. Chaney",

year = "2001",

language = "English",

volume = "19",

pages = "302--308",

journal = "Marketing Intelligence and Planning",

issn = "1758-8049",

publisher = "Emerald Group Publishing Ltd.",

number = "5",

}