Online Ethnography: A Study of Software Developers and Software Development

José-Rodrigo Córdoba-Pachón, Cecilia Loureiro-Koechlin

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Qualitative research has made important contributions to social science by enabling researchers to engage with people and get an in-depth understanding of their views, beliefs and perceptions about social phenomena. With new and electronically mediated forms of human interaction (e.g. the online world), there are new opportunities for researchers to gather data and participate with or observe people in online groups. The purpose of this paper is to present features, challenges and possibilities for online ethnography as an innovative form of qualitative research.
Original languageEnglish
Pages (from-to)188-202
Number of pages15
JournalBaltic Journal of Management
Issue number2
Publication statusPublished - 7 Apr 2015


  • Ethngraphy
  • Online ethnography
  • software development
  • qualitative research

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