Online community: Enhancing the relationship marketing concept through customer bonding

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	480-496
Journal	International Journal of Service Industry Management
Volume	16
Issue number	5
Publication status	Published - 2005

Cite this

@article{fcd4eafee8e64fd48419aa57a709322a,

title = "Online community: Enhancing the relationship marketing concept through customer bonding",

author = "I. Szmigin and L. Canning and Reppel, \{A. E.\}",

year = "2005",

language = "English",

volume = "16",

pages = "480--496",

journal = "International Journal of Service Industry Management",

publisher = "MCB University Press",

number = "5",

}