On the malleable nature of product meaning in China

Giana M. Eckhardt, Michael Houston

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	484-495
Number of pages	12
Journal	Journal of Consumer Behaviour
Volume	7
Issue number	6
Early online date	27 Oct 2008
DOIs	https://doi.org/10.1002/cb.266
Publication status	Published - Dec 2008

Access to Document

@article{e52c3292ebec49b0a5d50495fba69545,

title = "On the malleable nature of product meaning in China",

author = "Eckhardt, \{Giana M.\} and Michael Houston",

year = "2008",

month = dec,

doi = "10.1002/cb.266",

language = "English",

volume = "7",

pages = "484--495",

journal = "Journal of Consumer Behaviour",

issn = "1472-0817",

publisher = "Wiley-Blackwell",

number = "6",

}