On the Distinction Between Cultural and Cross-Cultural Psychological Approaches and its Significance for Consumer Psychology

Giana M. Eckhardt, Michael Houston

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Review of Marketing Research
Editors	Naresh Malhotra
Place of Publication	Armonk NY
Publisher	ME Sharpe
Chapter	3
Pages	81-108
Number of pages	28
Volume	3
ISBN (Electronic)	978-0-85724-725-4
ISBN (Print)	978-0-7656-1306-6
DOIs	https://doi.org/10.1108/S1548-6435(2007)0000003007
Publication status	Published - 2007

Access to Document

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title = "On the Distinction Between Cultural and Cross-Cultural Psychological Approaches and its Significance for Consumer Psychology",

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T1 - On the Distinction Between Cultural and Cross-Cultural Psychological Approaches and its Significance for Consumer Psychology

AU - Eckhardt, Giana M.

AU - Houston, Michael

PY - 2007

Y1 - 2007

U2 - 10.1108/S1548-6435(2007)0000003007

DO - 10.1108/S1548-6435(2007)0000003007

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BT - Review of Marketing Research

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PB - ME Sharpe

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