| Original language | English |
|---|---|
| Title of host publication | International Symposium of Attitude Research, Innovation, and Management |
| Publication status | Published - 2019 |
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Not all greetings are welcomed: How strategic ambiguity influence consumer’s purchase intension?
- Huixin Deng
- , Qian Xu
- , Liyin Jin
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution