Non-traditional Male Gender Portrayal as a Persuasion Tool in Advertising

M. Zawisza, Marco Cinnirella, A.M. Zawadzka

Research output: Contribution to journal › Article › peer-review

Cite this

@article{f302b42d808f44119df68589d5157f92,

title = "Non-traditional Male Gender Portrayal as a Persuasion Tool in Advertising",

author = "M. Zawisza and Marco Cinnirella and A.M. Zawadzka",

note = "DOI: 10.1080/15534510601016976",

year = "2006",

language = "English",

volume = "1",

pages = "288--300",

journal = "Social Influence",

number = "4",

}