Networking, Women, Freelancing, and Work-Life Satisfaction among UK Mass Communication Professionals

Martina Topic-Rutheford, Michal Chmiel

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

Abstract

Maintaining work–life balance has been a continuously challenging is-
sue in communication industries, with some authors raising this issue
in the early 2000s. However, there are hardly any studies analysing the
work–life balance in depth; studies mainly call for this research agenda.
Therefore, to explore the issue of well-being in mass communication in-
dustries, we launched a survey on mass communications practitioners
exploring issues such as employee and employer engagement, work cul-
ture and relationships, work–life balance, work–life conflict, job satis-
faction, well-being, and networking, perceived gendered discrimination
and sexual harassment, relationships and support, work, and commu-
nity engagement and freelancers. In this chapter, we focus on freelancers,
and the results show that practitioners spend too much time working,
which impedes opportunities to visit friends and family and have time for
themselves. Gender differences are particularly visible among freelanc-
ers where life satisfaction is higher among men as opposed to women;
male respondents report a positive effect of networking if they freelance,
whereas women report negative sentiments, and finally, men feel more
left out of career opportunities if full-time but not freelance, whereas
women report general sentiment of being left out. One of the conclusions
of the survey is that if one is a woman, one should not be freelance in the
mass communication industry. In addition to that, networking seems to
present a well-being issue, particularly for women.
Original languageEnglish
Title of host publicationGender and Freelancing in the Communication Industries
Subtitle of host publicationExperiences, Practices, Discourses
EditorsAnca Anton, Raluca Moise
Place of PublicationLondon
PublisherEmerald Publishing
Chapter4
Pages57
Number of pages76
ISBN (Print)978-1-83549-153-9, 978-1-83549-152-2
DOIs
Publication statusPublished - 16 Sept 2025

Publication series

NameWomen Economy and Labour Relations
PublisherEmerald Publishing

Keywords

  • Well-being
  • workplace culture
  • women
  • freelancers
  • mass communication industries
  • networking
  • UK

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