MTN retains majority market share through its unique identity in Ghana

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Digital marketing strategies for value co-creation
Subtitle of host publication	Models and approaches for online brand communities
Editors	Wilson Ozuem, Michelle Willis
Publisher	Palgrave Macmillan
Chapter	5
ISBN (Electronic)	ISBN 9783030944438
Publication status	Published - 2022

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