MTN retains majority market share through its unique identity in Ghana

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationDigital marketing strategies for value co-creation
Subtitle of host publicationModels and approaches for online brand communities
EditorsWilson Ozuem, Michelle Willis
PublisherPalgrave Macmillan
ISBN (Electronic)ISBN 9783030944438
Publication statusPublished - 2022

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