Original language | English |
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Title of host publication | Digital marketing strategies for value co-creation |
Subtitle of host publication | Models and approaches for online brand communities |
Editors | Wilson Ozuem, Michelle Willis |
Publisher | Palgrave Macmillan |
Chapter | 5 |
ISBN (Electronic) | ISBN 9783030944438 |
Publication status | Published - 2022 |
MTN retains majority market share through its unique identity in Ghana
Research output: Chapter in Book/Report/Conference proceeding › Chapter