Moving Gender Across, Between and Beyond the Binaries: In Conversation with Shona Bettany, Olimpia Burchiellaro and Rohan Venkatraman

Mohammed Cheded, Martina Hutton, Laurel Steinfield, Shona Bettany, Olimpia Burchiellaro, Rohan Venkatraman

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Abstract

This panel discussion explores why marketing and consumer behaviour has struggled to move beyond the binary, the importance of disrupting the conventional binaries to recognize gender/sex/ual diversity, and the challenges in so doing. It raises to the fore concerns about institutional pressures, sanitization of work, academic positionalities, everyday encounters of discrimination against gender/sex/ual diversity, and the emancipatory but oppressive dynamics of categories. Yet the panellists also reflect on ways to challenge binaristic thinking. Just being in the academy and doing (small but) meaningful acts of institutional activism can produce ripple effects and open pathways for a better articulation of lived experiences and realities.
Original languageEnglish
Pages (from-to)209-222
Number of pages14
JournalJournal of Consumer Affairs
Volume58
Issue number1
Early online date12 Mar 2024
DOIs
Publication statusPublished - Apr 2024

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