Modeling Connected Customer Lifetime Value (CCLV) in the Banking Domain

Mark Lycett, Alaa Marshan

Research output: Contribution to conference › Paper › peer-review

Original languageEnglish
Number of pages10
Publication statusPublished - Sept 2017
Event23rd Americas Conference on Information Systems - Boston, United States
Duration: 10 Aug 2017 → 12 Aug 2017

Conference

Conference23rd Americas Conference on Information Systems
Country/TerritoryUnited States
CityBoston
Period10/08/17 → 12/08/17

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