| Original language | English |
|---|---|
| Title of host publication | Journal of Marketing Science Conference (JMS) |
| Publication status | Published - 2023 |
Mind the Gap: Sender-Recipient Differential Preferences for Message Sidedness in the Referral Context
- Huixin Deng
- , Mengran Xu
- , Liyin Jin
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution