Mesurer et définir la valeur des marques: un enjeu dans la concurrence entre groupes professionnels

Translated title of the contribution: Measuring and defining the value of brands

Jeremy Morales, Anne-Laure Farjaudon

Research output: Contribution to journalArticlepeer-review

Translated title of the contributionMeasuring and defining the value of brands
Original languageFrench
Pages (from-to)14
Number of pages3
JournalFinance, Contrôle, Stratégie
Issue number3
Publication statusPublished - 2011

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