| Translated title of the contribution | Measuring and defining the value of brands |
|---|---|
| Original language | French |
| Pages (from-to) | 14 |
| Number of pages | 3 |
| Journal | Finance, Contrôle, Stratégie |
| Volume | 14 |
| Issue number | 3 |
| Publication status | Published - 2011 |
Mesurer et définir la valeur des marques: un enjeu dans la concurrence entre groupes professionnels
Jeremy Morales, Anne-Laure Farjaudon
Research output: Contribution to journal › Article › peer-review