Memorable Tourism Experience: A Review and Research Agenda

Sameer Hosany, Erose Sthapit, Peter Bjork

Research output: Contribution to journalArticlepeer-review


A decade of research has produced substantial results, but the theorisation of memorable tourism experience, often drawing on positive and environmental psychology, remains fuzzy and fragmented. Adopting state-of-the art practices, this paper systematically reviews, synthesises and integrates the extant body of knowledge across multiple literature streams on memorable tourism experience. Our review indicates that research in this field has a geographical bias, largely neglects negative experiences and mainly employs quantitative methods. We identify several gaps in the literature and propose the following seven recommendations for future research: (1) caution when using the memorable tourism experience scale; (2) the need for cross-cultural studies; (3) positive and negative dimensions in conceptualising memorable tourism experience; (4) overcoming the limitations of self- report measures; (5) engaging in mixed methods research; (6) integrating suppliers’ perspectives; and (7) combining theories, concepts and disciplines. This article serves as a foundation for researchers and provides a holistic understanding of memorable tourism experience.
Original languageEnglish
Pages (from-to)1467-1486
JournalPsychology & Marketing
Issue number8
Early online date4 Apr 2022
Publication statusPublished - Aug 2022


  • memorable tourism experience
  • systematic literature review
  • antecedents
  • outcomes
  • positive psychology

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