Research output: Other contribution
}
TY - GEN
T1 - Meeting Net-Zero: Zero-Sum Or Win-Win For SMEs? A Novel Approach To Marketing A Brand’s Purpose Through Immersive Digital Storytelling
AU - Xiao, Ling
AU - Gill-Simmen, Lucy
PY - 2024/1/26
Y1 - 2024/1/26
M3 - Other contribution
ER -