Measuring Tourists' Emotional Experiences toward Hedonic Holiday Destinations

Sameer Hosany, David Gilbert

Research output: Contribution to journalArticlepeer-review


Destinations are more likely to be successful if they recognize the experiential qualities of their offerings. However, with some exceptions, research into the emotional content of the destination experience remains largely underexplored. This current research addresses this lacuna and empirically investigates the dimensions of tourists’ emotional experiences toward hedonic holiday destinations. Adopting a rigorous scale development procedure, exploratory and confirmatory factor analyses identify three salient dimensions to represent the Destination Emotion Scale, namely, joy, love, and positive surprise. In addition, tourists’ emotional experiences are related to satisfaction, which in turn has a significant influence on behavioral intentions. Findings offer important implications for destination marketers in relation to branding and emotional experience management.
Original languageEnglish
Pages (from-to)513-526
Number of pages14
JournalJournal of Travel Research
Issue number4
Early online date28 Oct 2009
Publication statusPublished - Nov 2010


  • emotions
  • scale development
  • destinations
  • tourist experiences
  • satisfaction
  • intention to recommend

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