Destinations are more likely to be successful if they recognize the experiential qualities of their offerings. However, with some exceptions, research into the emotional content of the destination experience remains largely underexplored. This current research addresses this lacuna and empirically investigates the dimensions of tourists’ emotional experiences toward hedonic holiday destinations. Adopting a rigorous scale development procedure, exploratory and confirmatory factor analyses identify three salient dimensions to represent the Destination Emotion Scale, namely, joy, love, and positive surprise. In addition, tourists’ emotional experiences are related to satisfaction, which in turn has a significant influence on behavioral intentions. Findings offer important implications for destination marketers in relation to branding and emotional experience management.
|Number of pages||14|
|Journal||Journal of Travel Research|
|Early online date||28 Oct 2009|
|Publication status||Published - Nov 2010|
- scale development
- tourist experiences
- intention to recommend