| Original language | English |
|---|---|
| Title of host publication | 41st Annual Macromarketing Conference (Dublin: Trinity College Dublin) |
| Publication status | Published - 2016 |
Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver
Marketing thought and counterinsurgency: tracing the history of an overlooked relationship
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution