Marketing in the Sharing Economy

Giana Eckhardt, Mark Houston, Baojun Jiang, Catherine Lamberton, Aric Rindfleisch, Giorgos Zervas

Research output: Contribution to journalArticlepeer-review

948 Downloads (Pure)
Original languageEnglish
Pages (from-to)5-27
Number of pages23
JournalJournal of Marketing
Volume83
Issue number5
Early online date9 Jul 2019
DOIs
Publication statusPublished - 1 Sept 2019

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