Marketing in the Sharing Economy

Giana Eckhardt, Mark Houston, Baojun Jiang, Catherine Lamberton, Aric Rindfleisch, Giorgos Zervas

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@article{c14afbe494b54e039ee533080fc1d4ae,

title = "Marketing in the Sharing Economy",

author = "Giana Eckhardt and Mark Houston and Baojun Jiang and Catherine Lamberton and Aric Rindfleisch and Giorgos Zervas",

year = "2019",

month = sep,

day = "1",

doi = "10.1177/0022242919861929",

language = "English",

volume = "83",

pages = "5--27",

journal = "Journal of Marketing",

issn = "0022-2429",

publisher = "American Marketing Association",

number = "5",

}

TY - JOUR

T1 - Marketing in the Sharing Economy

AU - Eckhardt, Giana

AU - Houston, Mark

AU - Jiang, Baojun

AU - Lamberton, Catherine

AU - Rindfleisch, Aric

AU - Zervas, Giorgos

PY - 2019/9/1

Y1 - 2019/9/1

U2 - 10.1177/0022242919861929

DO - 10.1177/0022242919861929

M3 - Article

SN - 0022-2429

VL - 83

SP - 5

EP - 27

JO - Journal of Marketing

JF - Journal of Marketing

IS - 5

ER -