Marketing Entrepreneurs as Creative Agents in a Social Matrix; towards a theoretical framework for marketing entrepreneurship

C. Hackley; R. Mumby-Croft

Marketing Entrepreneurs as Creative Agents in a Social Matrix; towards a theoretical framework for marketing entrepreneurship

C. Hackley
, R. Mumby-Croft

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Academy of Marketing/UIC/MEIG/AMA Symposia on the Marketing and Entrepreneurship Interface, Proceedings 1996-1998, Nene College, Northampton
Editors	B. Hulbert, J. Day, E. Shaw
Pages	505-514
Publication status	Published - 1999

Cite this

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title = "Marketing Entrepreneurs as Creative Agents in a Social Matrix; towards a theoretical framework for marketing entrepreneurship",

author = "C. Hackley and R. Mumby-Croft",

year = "1999",

language = "English",

pages = "505--514",

editor = "B. Hulbert and J. Day and E. Shaw",

booktitle = "Academy of Marketing/UIC/MEIG/AMA Symposia on the Marketing and Entrepreneurship Interface, Proceedings 1996-1998, Nene College, Northampton",

}

Marketing Entrepreneurs as Creative Agents in a Social Matrix; towards a theoretical framework for marketing entrepreneurship. / Hackley, C.; Mumby-Croft, R.
Academy of Marketing/UIC/MEIG/AMA Symposia on the Marketing and Entrepreneurship Interface, Proceedings 1996-1998, Nene College, Northampton. ed. / B. Hulbert; J. Day; E. Shaw. 1999. p. 505-514.

Research output: Chapter in Book/Report/Conference proceeding › Chapter

TY - CHAP

T1 - Marketing Entrepreneurs as Creative Agents in a Social Matrix; towards a theoretical framework for marketing entrepreneurship

AU - Hackley, C.

AU - Mumby-Croft, R.

PY - 1999

Y1 - 1999

M3 - Chapter

SP - 505

EP - 514

BT - Academy of Marketing/UIC/MEIG/AMA Symposia on the Marketing and Entrepreneurship Interface, Proceedings 1996-1998, Nene College, Northampton

A2 - Hulbert, B.

A2 - Day, J.

A2 - Shaw, E.

ER -