Marketing Entrepreneurs as Creative Agents in a Social Matrix; towards a theoretical framework for marketing entrepreneurship

C. Hackley, R. Mumby-Croft

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationAcademy of Marketing/UIC/MEIG/AMA Symposia on the Marketing and Entrepreneurship Interface, Proceedings 1996-1998, Nene College, Northampton
EditorsB. Hulbert, J. Day, E. Shaw
Publication statusPublished - 1999

Cite this