Marketing as a Means to Transformative Social Conflict Resolution: Lessons from Transitioning War Economies and the Colombian Coffee Marketing System

Andres Barrios; Kristin de Valck; Clifford  Schultz; Olivier Sibai; Katharina Husemann; Matthew Maxwell-Smith; Marius K. Luedicke

doi:10.1509/jppm.15.151

Marketing as a Means to Transformative Social Conflict Resolution: Lessons from Transitioning War Economies and the Colombian Coffee Marketing System

Andres Barrios
, Kristin de Valck
, Clifford Schultz
, Olivier Sibai
, Katharina Husemann
, Matthew Maxwell-Smith
, Marius K. Luedicke

Research output: Contribution to journal › Article › peer-review

Abstract

This article offers a systemic analysis of the Colombian war economy, with its conflicted shadow and coping markets, to show how a growing network of fair-trade coffee actors has played a key role in transitioning the country’s war economy into a peace economy.

Original language	English
Pages (from-to)	185-197
Number of pages	13
Journal	Journal of Public Policy & Marketing
Volume	35
Issue number	2
DOIs	https://doi.org/10.1509/jppm.15.151
Publication status	Published - 1 Nov 2016

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 16 Peace, Justice and Strong Institutions

Access to Document

10.1509/jppm.15.151

http://journals.ama.org/doi/10.1509/jppm.15.151

Cite this

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title = "Marketing as a Means to Transformative Social Conflict Resolution: Lessons from Transitioning War Economies and the Colombian Coffee Marketing System",

abstract = "This article offers a systemic analysis of the Colombian war economy, with its conflicted shadow and coping markets, to show how a growing network of fair-trade coffee actors has played a key role in transitioning the country{\textquoteright}s war economy into a peace economy.",

author = "Andres Barrios and \{de Valck\}, Kristin and Clifford Schultz and Olivier Sibai and Katharina Husemann and Matthew Maxwell-Smith and Luedicke, \{Marius K.\}",

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AU - Sibai, Olivier

AU - Husemann, Katharina

AU - Maxwell-Smith, Matthew

AU - Luedicke, Marius K.

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DO - 10.1509/jppm.15.151

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