| Original language | English |
|---|---|
| Pages (from-to) | 903-905 |
| Journal | Journal of Marketing Management |
| Volume | 17 |
| Publication status | Published - 2001 |
Marketing and Society: an American Tale: Review article of Bloom, P. and Grundlach, G. (Eds) Handbook of Marketing and Society, California, Sage
Research output: Contribution to journal › Article › peer-review