Abstract
This chapter discusses:
•How psychological theory has been applied in marketing practice and research
•To what extent psychological approaches to understanding marketing are viable
•Whether the contribution of psychology to marketing is fully acknowledged
- How psychology graduates might apply their knowledge in careers in marketing, advertising and management
•How psychological theory has been applied in marketing practice and research
•To what extent psychological approaches to understanding marketing are viable
•Whether the contribution of psychology to marketing is fully acknowledged
- How psychology graduates might apply their knowledge in careers in marketing, advertising and management
Original language | English |
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Title of host publication | Applied Psychology: Training, Practice and New Directions 2e |
Editors | Rowan Bayne, Gordon Jinks |
Place of Publication | London |
Publisher | Sage publications |
Pages | 108-124 |
Number of pages | 16 |
Edition | 2 |
ISBN (Print) | 978-0-85702-834-1, 978-0-85702-835-8 |
Publication status | Published - 2013 |
Keywords
- PSYCHOLOGY