@inbook{8dd7f0f0b40540fd9ca5d082fb83c78d,
title = "Marketing and distribution",
keywords = "Business history, marketing, distribution, advertising, mass consumption, brands, consumer choice, sales, products, transportation",
author = "Robert Fitzgerald and Geoffrey Jones and Jonathan Zeitlin",
note = "Copyright Oxford University Press, Inc. The copy on Royal Holloway Research Online is made available for academic purposes only. Individual users may download it and print it once only. It may be quoted with proper citation, but may not be further distributed or altered in any way.",
year = "2009",
language = "English",
isbn = "978-0-19-926368-4",
series = "Oxford Handbooks in Business and Management",
publisher = "Oxford University Press",
pages = "396--419",
booktitle = "Oxford Handbook of Business History",
}