Marketing and distribution

Robert Fitzgerald, Geoffrey Jones (Editor), Jonathan Zeitlin (Editor)

Research output: Chapter in Book/Report/Conference proceedingChapter

127 Downloads (Pure)
Original languageEnglish
Title of host publicationOxford Handbook of Business History
Place of PublicationNew York
PublisherOxford University Press
Pages396-419
ISBN (Print)978-0-19-926368-4
Publication statusPublished - 2009

Publication series

NameOxford Handbooks in Business and Management
PublisherOxford University Press

Keywords

  • Business history
  • marketing
  • distribution
  • advertising
  • mass consumption
  • brands
  • consumer choice
  • sales
  • products
  • transportation

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