Original language | English |
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Pages (from-to) | 103-125 |
Journal | Organization Studies |
Volume | 29 |
Issue number | 1 |
DOIs | |
Publication status | Published - Jan 2008 |
Managing Meaning through Branding — the Case of a Consulting Firm
Dan Kärreman, Anna Rylander
Research output: Contribution to journal › Article › peer-review