Macromarketing pedagogy: Empowering students to achieve a sustainable world

  • Stanley Shapiro
  • , Stefanie Beninger
  • , Christine Domegan
  • , Alexander Reppel
  • , Julie Stanton
  • , Forrest Watson

Research output: Contribution to journalArticlepeer-review

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Original languageEnglish
Pages (from-to)104-115
Number of pages12
JournalJournal of Macromarketing
Volume41
Issue number1
Early online date20 Aug 2020
DOIs
Publication statusPublished - 1 Mar 2021

Keywords

  • macromarketing pedagogy
  • marketing systems
  • pedagogy place
  • sustainability
  • sustainable development goals
  • technology

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