Luxury Brands in the Digital Age - the Trust Factor

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Luxury Marketing: A Challenge for Theory and Practice
Editors	Klaus-Peter Wiedmann, Nadine Hennigs
Place of Publication	Wiesbaden
Publisher	Springer
Pages	207-220
Number of pages	13
ISBN (Print)	978-3-8349-4398-9
Publication status	Published - 2013

Keywords

@inbook{8f0340a948694ad48be401e5b0de9b16,

title = "Luxury Brands in the Digital Age - the Trust Factor",

keywords = "luxury, brands, ecommerce",

author = "Isabella Chaney and Meng-Shan Wu and Cheng-Hao Chen",

year = "2013",

language = "English",

isbn = "978-3-8349-4398-9",

pages = "207--220",

editor = "Klaus-Peter Wiedmann and Nadine Hennigs",

booktitle = "Luxury Marketing: A Challenge for Theory and Practice",

publisher = "Springer",

}

TY - CHAP

T1 - Luxury Brands in the Digital Age - the Trust Factor

AU - Chaney, Isabella

AU - Wu, Meng-Shan

AU - Chen, Cheng-Hao

PY - 2013

Y1 - 2013

KW - luxury

KW - brands

KW - ecommerce

M3 - Chapter

SN - 978-3-8349-4398-9

SP - 207

EP - 220

BT - Luxury Marketing: A Challenge for Theory and Practice

A2 - Wiedmann, Klaus-Peter

A2 - Hennigs, Nadine

PB - Springer

CY - Wiesbaden

ER -