Local Branding in a Foreign Product Category in an Emerging Market

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	57-79
Number of pages	23
Journal	Journal of International Marketing
Volume	13
Issue number	4
DOIs	https://doi.org/10.1509/jimk.2005.13.4.57
Publication status	Published - 1 Dec 2005

Access to Document

@article{24182b1ddc1a4d95ad69fc3f82639783,

title = "Local Branding in a Foreign Product Category in an Emerging Market",

author = "G.M. Eckhardt",

year = "2005",

month = dec,

day = "1",

doi = "10.1509/jimk.2005.13.4.57",

language = "English",

volume = "13",

pages = "57--79",

journal = "Journal of International Marketing",

issn = "1069-031X",

publisher = "SAGE Publications Ltd",

number = "4",

}

TY - JOUR

T1 - Local Branding in a Foreign Product Category in an Emerging Market

AU - Eckhardt, G.M.

PY - 2005/12/1

Y1 - 2005/12/1

UR - https://www.scopus.com/pages/publications/29344470557

U2 - 10.1509/jimk.2005.13.4.57

DO - 10.1509/jimk.2005.13.4.57

M3 - Article

AN - SCOPUS:29344470557

SN - 1069-031X

VL - 13

SP - 57

EP - 79

JO - Journal of International Marketing

JF - Journal of International Marketing

IS - 4

ER -