Let's Make a Start: From Marketing to Markets?

Research output: Contribution to journalComment/debate


Welcoming Roger Layton's call for marketing to be recognised as a social science, this commentary suggests marketers will need to build a stronger body of marketing theory in order to achieve this goal. Both inter-disciplinary and intra-disciplinary insights will play a significant role, as well as challenging the managerial emphasis of our discipline.
Original languageEnglish
Pages (from-to)247–248
Number of pages2
JournalAustralasian Marketing Journal
Issue number3
Early online date23 Aug 2016
Publication statusE-pub ahead of print - 23 Aug 2016

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