Lead users, suppliers, and experts: The exploration and exploitation trade-off in product development

Christos Tsinopoulos, Zu'bi M.F. Al-Zu'bi

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)6-20
Number of pages15
JournalInternational Journal of Technology Marketing
Volume9
Issue number1
DOIs
Publication statusPublished - 2014
Externally publishedYes

Keywords

  • Exploitation
  • Lead users
  • Product experts
  • Suppliers exploration
  • Trade-off

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