Original language | English |
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Pages (from-to) | 797-798 |
Number of pages | 2 |
Journal | Advances in Consumer Research |
Volume | 37 |
Publication status | Published - 2010 |
It’s fake!? Consumers Self Creation in a Market with Easy Access to Counterfeit Goods: (Abstract)
Marcia Christina Ferreira, Bill Nunes
Research output: Contribution to journal › Article › peer-review