It’s all part of the customer journey: The impact of augmented reality, chatbots, and social media on the body image and self-esteem of Generation Z female consumers

Nisreen Ameen; Jun-Hwa  Cheah; Satish  Kumar

doi:10.1002/mar.21715

It’s all part of the customer journey: The impact of augmented reality, chatbots, and social media on the body image and self-esteem of Generation Z female consumers

Nisreen Ameen, Jun-Hwa Cheah, Satish Kumar

Research output: Contribution to journal › Article › peer-review

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Original language	English
Pages (from-to)	2110-2129
Number of pages	20
Journal	Psychology & Marketing
Volume	39
Issue number	11
Early online date	5 Aug 2022
DOIs	https://doi.org/10.1002/mar.21715
Publication status	Published - Nov 2022

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10.1002/mar.21715Licence: CC BY

Cite this

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