It’s all part of the customer journey: The impact of augmented reality, chatbots, and social media on the body image and self-esteem of Generation Z female consumers

Nisreen Ameen, Jun-Hwa Cheah, Satish Kumar

Research output: Contribution to journalArticlepeer-review

2 Downloads (Pure)
Original languageEnglish
Pages (from-to)2110-2129
Number of pages20
JournalPsychology & Marketing
Issue number11
Early online date5 Aug 2022
Publication statusPublished - Nov 2022

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