Abstract
How to address the unique challenges of smallholders while fostering innovation and sustainability in agriculture? In this blog, I share insights from interviews with Primo Principio, exploring their approach to building trust and promoting technology adoption in Italian agriculture, where farms are often small, fragmented, and managed by ageing farmers.
| Original language | English |
|---|---|
| Specialist publication | Digital Organisation and Society (DOS) Research Centre |
| Publication status | Published - 4 Oct 2024 |