Investigating narrative involvement, parasocial interactions, and impulse buying behaviours within a second screen social commerce context

Delia Vazquez, Xiangran Wu, Bang Nguyen, Anthony Kent, Anabel Gutierrez , Tuo Chen

Research output: Contribution to journalArticlepeer-review

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Original languageEnglish
Article number102135
Number of pages12
JournalInternational Journal of Information Management
Early online date8 May 2020
Publication statusPublished - Aug 2020

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