Investigating narrative involvement, parasocial interactions, and impulse buying behaviours within a second screen social commerce context

Delia Vazquez, Xiangran Wu, Bang Nguyen, Anthony Kent, Anabel Gutierrez , Tuo Chen

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Original language	English
Article number	102135
Number of pages	12
Journal	International Journal of Information Management
Volume	53
Early online date	8 May 2020
DOIs	https://doi.org/10.1016/j.ijinfomgt.2020.102135
Publication status	Published - Aug 2020

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title = "Investigating narrative involvement, parasocial interactions, and impulse buying behaviours within a second screen social commerce context",

author = "Delia Vazquez and Xiangran Wu and Bang Nguyen and Anthony Kent and Anabel Gutierrez and Tuo Chen",

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T1 - Investigating narrative involvement, parasocial interactions, and impulse buying behaviours within a second screen social commerce context

AU - Vazquez, Delia

AU - Wu, Xiangran

AU - Nguyen, Bang

AU - Kent, Anthony

AU - Gutierrez , Anabel

AU - Chen, Tuo

PY - 2020/8

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JO - International Journal of Information Management

JF - International Journal of Information Management

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