Introduction to the Special Issue: A Macromarketing Perspective on Alternative Economies

Mario Campana, Andreas Chatzidakis, Mikko Laamanen

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@article{5196f04664c546d6ba414609809de2f9,

title = "Introduction to the Special Issue: A Macromarketing Perspective on Alternative Economies",

author = "Mario Campana and Andreas Chatzidakis and Mikko Laamanen",

year = "2017",

month = jun,

day = "1",

doi = "10.1177/0276146717700228",

language = "English",

volume = "37",

pages = "125--130",

journal = "Journal of Macromarketing",

issn = "0276-1467",

publisher = "SAGE Publications Inc.",

number = "2",

}

TY - JOUR

T1 - Introduction to the Special Issue

T2 - A Macromarketing Perspective on Alternative Economies

AU - Campana, Mario

AU - Chatzidakis, Andreas

AU - Laamanen, Mikko

PY - 2017/6/1

Y1 - 2017/6/1

U2 - 10.1177/0276146717700228

DO - 10.1177/0276146717700228

M3 - Article

SN - 0276-1467

VL - 37

SP - 125

EP - 130

JO - Journal of Macromarketing

JF - Journal of Macromarketing

IS - 2

ER -