Introduction to special issue: Hierarchies of knowledge in marketing theory

Research output: Contribution to journal › Special issue › peer-review

Keywords

@article{6908095fc53e494f818f7a3c9e7a65d9,

title = "Introduction to special issue: Hierarchies of knowledge in marketing theory",

keywords = "critical marketing, marketing theory, decolonization",

author = "Olga Kravets and Rohit Varman",

year = "2022",

month = apr,

day = "24",

doi = "10.1177/14705931221089326",

language = "English",

volume = "22",

pages = "127--133",

journal = "Marketing Theory",

issn = "1470-5931",

publisher = "SAGE Publications Ltd",

number = "2",

}

TY - JOUR

T1 - Introduction to special issue

T2 - Hierarchies of knowledge in marketing theory

AU - Kravets, Olga

AU - Varman , Rohit

PY - 2022/4/24

Y1 - 2022/4/24

KW - critical marketing

KW - marketing theory

KW - decolonization

U2 - 10.1177/14705931221089326

DO - 10.1177/14705931221089326

M3 - Special issue

SN - 1470-5931

VL - 22

SP - 127

EP - 133

JO - Marketing Theory

JF - Marketing Theory

IS - 2

ER -