| Original language | English |
|---|---|
| Pages (from-to) | 626-640 |
| Journal | European Journal of Marketing |
| Volume | 38 |
| Issue number | 5/6 |
| Publication status | Published - 2004 |
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I. Szmigin, A. E. Reppel
Research output: Contribution to journal › Article › peer-review
| Original language | English |
|---|---|
| Pages (from-to) | 626-640 |
| Journal | European Journal of Marketing |
| Volume | 38 |
| Issue number | 5/6 |
| Publication status | Published - 2004 |