International Marketing at the Interface of the Alluring Global and the Comforting Local

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

Original language	English
Title of host publication	Marketing Management: A Cultural Perspective
Place of Publication	London
Publisher	Routledge
Edition	2
Publication status	Published - 2020

Cite this

@inbook{2947fae7123446bda61eeaf551748519,

title = "International Marketing at the Interface of the Alluring Global and the Comforting Local",

author = "Olga Kravets and G{\"u}liz Ger and {\"O}zlem Sandik{\c c}i",

year = "2020",

language = "English",

booktitle = "Marketing Management: A Cultural Perspective",

publisher = "Routledge",

edition = "2",

}