Integrated Marketing Communications (IMC)- a Consumer Psychological Perspective

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	229-235
Journal	Marketing Intelligence and Planning
Volume	16
Issue number	3
Publication status	Published - 1998

Cite this

@article{4f821f77702a45719782e20f352a74ac,

title = "Integrated Marketing Communications (IMC)- a Consumer Psychological Perspective",

author = "C. Hackley and P. Kitchen",

year = "1998",

language = "English",

volume = "16",

pages = "229--235",

journal = "Marketing Intelligence and Planning",

issn = "1758-8049",

publisher = "Emerald Publishing",

number = "3",

}