| Original language | English |
|---|---|
| Title of host publication | Academy of Marketing Proceedings 2024 |
| Pages | 128-129 |
| Number of pages | 2 |
| Publication status | Published - 20 Jul 2024 |
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Improving Student Motivation & Engagement through Game Elements in an Undergraduate Global Marketing Module
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution