TY - JOUR
T1 - Image and destination
T2 - A geographical approach applied to Banff National Park, Canada
AU - Draper, Dianne
AU - Minca, Claudio
PY - 1997
Y1 - 1997
N2 - As intricate mental constructions, destination images reflect cultural, intellectual and existential backgrounds of individuals, communities and social groups, as well as marketing strategies. In the case of Banff National Park, for example, marketing strategies have promoted a potential need for wilderness and natural environment related experiences that is expressed in western post‐industrialized societies. However, touristic development often creates places structured to fit suitable images suggested by the market and leads to the co‐existence of multiple images for a single destination. The resulting tourist landscapes very often are divorced from the original setting, atmosphere, and characteristics of the real place.
AB - As intricate mental constructions, destination images reflect cultural, intellectual and existential backgrounds of individuals, communities and social groups, as well as marketing strategies. In the case of Banff National Park, for example, marketing strategies have promoted a potential need for wilderness and natural environment related experiences that is expressed in western post‐industrialized societies. However, touristic development often creates places structured to fit suitable images suggested by the market and leads to the co‐existence of multiple images for a single destination. The resulting tourist landscapes very often are divorced from the original setting, atmosphere, and characteristics of the real place.
U2 - dx.doi.org/10.1108/eb058244
DO - dx.doi.org/10.1108/eb058244
M3 - Article
SN - 0251-3102
VL - 52
SP - 14
EP - 24
JO - The Tourist Review
JF - The Tourist Review
IS - 2
ER -