How Immigrants Travel With Their Home Brands: Brand Relationships and Acculturation

Ani Dino , Benedetta Cappellini

Research output: Contribution to journal › Article › peer-review

211 Downloads (Pure)

Original language	English
Pages (from-to)	288-293
Number of pages	6
Journal	Advances in Consumer Research
Volume	42
Publication status	Published - 2014

Access to Document

@article{2b41897a9e024c50aff9d52d7592671b,

title = "How Immigrants Travel With Their Home Brands: Brand Relationships and Acculturation",

author = "Ani Dino and Benedetta Cappellini",

year = "2014",

language = "English",

volume = "42",

pages = "288--293",

journal = "Advances in Consumer Research",

issn = "0098-9258",

publisher = "Sheridan Books",

}