How Immigrants Travel With Their Home Brands: Brand Relationships and Acculturation

Ani Dino , Benedetta Cappellini

Research output: Contribution to journalArticlepeer-review

137 Downloads (Pure)
Original languageEnglish
Pages (from-to)288-293
Number of pages6
JournalAdvances in Consumer Research
Volume42
Publication statusPublished - 2014

Cite this