“Hacking marketing”: how do firms develop marketers' expertise and practices in a digital era?

Najmeh Hafezieh, Neil Pollock, Annamrie Ryan

Research output: Contribution to journal › Article › peer-review

61 Downloads (Pure)

Original language	English
Pages (from-to)	655-679
Number of pages	25
Journal	Journal of Enterprise Information Management
Volume	36
Issue number	2
DOIs	https://doi.org/10.1108/JEIM-12-2021-0530
Publication status	Published - 2 Feb 2023

Access to Document

@article{1c1c413efe91463b8a997c80ff0a5573,

title = "“Hacking marketing”: how do firms develop marketers' expertise and practices in a digital era?",

author = "Najmeh Hafezieh and Neil Pollock and Annamrie Ryan",

year = "2023",

month = feb,

day = "2",

doi = "10.1108/JEIM-12-2021-0530",

language = "English",

volume = "36",

pages = "655--679",

journal = "Journal of Enterprise Information Management",

issn = "1741-0398",

publisher = "Emerald Publishing",

number = "2",

}

TY - JOUR

T1 - “Hacking marketing”

T2 - how do firms develop marketers' expertise and practices in a digital era?

AU - Hafezieh, Najmeh

AU - Pollock, Neil

AU - Ryan, Annamrie

PY - 2023/2/2

Y1 - 2023/2/2

U2 - 10.1108/JEIM-12-2021-0530

DO - 10.1108/JEIM-12-2021-0530

M3 - Article

SN - 1741-0398

VL - 36

SP - 655

EP - 679

JO - Journal of Enterprise Information Management

JF - Journal of Enterprise Information Management

IS - 2

ER -