“Hacking marketing”: how do firms develop marketers' expertise and practices in a digital era?

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Original language	English
Pages (from-to)	655-679
Number of pages	25
Journal	Journal of Enterprise Information Management
Volume	36
Issue number	2
DOIs	https://doi.org/10.1108/JEIM-12-2021-0530
Publication status	Published - 2 Feb 2023

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title = "“Hacking marketing”: how do firms develop marketers' expertise and practices in a digital era?",

author = "Najmeh Hafezieh and Neil Pollock and Annamrie Ryan",

year = "2023",

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day = "2",

doi = "10.1108/JEIM-12-2021-0530",

language = "English",

volume = "36",

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journal = "Journal of Enterprise Information Management",

issn = "1741-0398",

publisher = "Emerald Publishing",

number = "2",

}

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T1 - “Hacking marketing”

T2 - how do firms develop marketers' expertise and practices in a digital era?

AU - Hafezieh, Najmeh

AU - Pollock, Neil

AU - Ryan, Annamrie

PY - 2023/2/2

Y1 - 2023/2/2

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DO - 10.1108/JEIM-12-2021-0530

M3 - Article

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VL - 36

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EP - 679

JO - Journal of Enterprise Information Management

JF - Journal of Enterprise Information Management

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