Original language | English |
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Pages (from-to) | 655-679 |
Number of pages | 25 |
Journal | Journal of Enterprise Information Management |
Volume | 36 |
Issue number | 2 |
DOIs | |
Publication status | Published - 2 Feb 2023 |
“Hacking marketing”: how do firms develop marketers' expertise and practices in a digital era?
Najmeh Hafezieh, Neil Pollock, Annamrie Ryan
Research output: Contribution to journal › Article › peer-review
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