“Hacking marketing”: how do firms develop marketers' expertise and practices in a digital era?

Najmeh Hafezieh, Neil Pollock, Annamrie Ryan

Research output: Contribution to journalArticlepeer-review

23 Downloads (Pure)
Original languageEnglish
Pages (from-to)655-679
Number of pages25
JournalJournal of Enterprise Information Management
Volume36
Issue number2
DOIs
Publication statusPublished - 2 Feb 2023

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