“Hacking marketing”: How do firms develop marketers’ expertise and practices in a digital era?

Najmeh Hafezieh, Neil Pollock, Annamrie Ryan

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	Journal of Enterprise Information Management
Publication status	Published - 1 Feb 2023

Cite this

@article{1c1c413efe91463b8a997c80ff0a5573,

title = "“Hacking marketing”: How do firms develop marketers{\textquoteright} expertise and practices in a digital era?",

author = "Najmeh Hafezieh and Neil Pollock and Annamrie Ryan",

year = "2023",

month = feb,

day = "1",

language = "English",

journal = "Journal of Enterprise Information Management",

issn = "1741-0398",

publisher = "Emerald Group Publishing Ltd.",

}