Going with the flow: smart shopping malls and omnichannel retailing

Nisreen Ameen, Ali Tarhini, Mahmood Shah, Nnamdi O. Madichie

Research output: Contribution to journalArticlepeer-review

212 Downloads (Pure)
Original languageEnglish
Number of pages24
JournalJournal of Services Marketing
Publication statusPublished - 23 Nov 2020


  • Customer experience
  • Customer service
  • Digital
  • Digitalisation
  • Electronic commerce
  • Flow theory
  • Omnichannel retailing
  • Retail
  • Service encounters
  • Shopping malls
  • Trust-commitment theory

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