Globalization, Consumer Tensions, and the Shaping of Consumer Culture in India

G.M. Eckhardt, H. Mahi

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)280-294
Number of pages15
JournalJournal of Macromarketing
Volume32
Issue number3
Early online date24 Apr 2012
DOIs
Publication statusPublished - 1 Sep 2012

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