Globalization, Consumer Tensions, and the Shaping of Consumer Culture in India

G.M. Eckhardt, H. Mahi

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@article{1966bc502ea24198a1177519df3c7d54,

title = "Globalization, Consumer Tensions, and the Shaping of Consumer Culture in India",

author = "G.M. Eckhardt and H. Mahi",

year = "2012",

month = sep,

day = "1",

doi = "10.1177/0276146712440708",

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volume = "32",

pages = "280--294",

journal = "Journal of Macromarketing",

issn = "0276-1467",

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AU - Mahi, H.

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