| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 49th Annual Macromarketing Conference |
| Subtitle of host publication | What are the possibilities of ‘common good’ in contemporary society marked with increasing contradictions and growing inequality? |
| Place of Publication | Helsinki, Finland |
| Pages | 650-672 |
| Volume | 49 |
| Publication status | Published - 2024 |
Generative AI in the business school: From the perspective of students
Stefanie Beninger, Julie Stanton, Alex Reppel, Forrest Watson
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution